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Professional Experience

2023-2025

Creative Producer

Amazon Prime Video

Produced Behind the Scenes and Inside the Episode content for global streaming titles. Oversaw all stages of custom bonus content creation from ideation through delivery. Partnered with cross-functional teams to align creative deliverables with audience strategy. Delivered 50+ pieces of content viewed by millions across Prime Video and social platforms.

2018-2022

Creative Marketing Manager

Netflix

Produced creative marketing, social, and editorial content for several Emmy-nominated series. Collaborated with executive producers, showrunners and talent to craft marketing materials. Led photo and video shoots from BTS and unit photography to EPK and talent content days. Partnered with marketing, publicity, and social teams to strategize and deliver integrated campaigns that drove viewership and engagement across digital platforms and multiple territories.

2015-2018

Director of Development

Amy Poehler's Smart Girls

Developed, wrote, produced and directed editorial, branded & social video content for youth-focused digital media platform co-founded by Amy Poehler and Meredith Walker. Interviewed high-profile talent including Kamala Harris, Gloria Steinem, astronauts and celebrities. Led production and post-production for branded partnerships with major nonprofits and sponsors. Awarded the 2018 Spirit of Anne Frank Youth Empowerment Award for leadership in youth-focused media and helping young people exercise their intellect and creativity.

Skills

Core Strengths: Creative Direction · Story Producing · Talent Collaboration · Cross-Functional Partnership

Creative Skills: Content Development · Scriptwriting · Talent Direction · Cross-Platform Content Strategy

Technical Skills: Photo & Video Production · Post-Production Oversight · Project Management · Budgeting

Tools/Software: Airtable · Frame.io · Canva · Google Workspace · Microsoft Office Suite · Adobe Creative Suite

Let's Talk

©2026 by Maggie Lyons

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